Sales and Marketing Training – 6 Maximum Steps to Improve Your Sales and Marketing Training

Here’s how you can improve the overall quality and effectiveness of your sales and marketing training:

1. Prepare ahead of time. Work on your training content at least a couple of weeks before the big day. Decide on the type of information that you are going to share, the medium/s that you are going to use, the techniques and elements that you are going to utilize, and the tools and equipments that you are going to need, etc. Perform an extensive research and if needed, interview other industry leaders to obtain more information that can make your sales and marketing training more useful and more content-rich.

2. Goal setting. Start by setting the goals of your training program. Write all the purposes of the training and the desired goals in bullet list. Explain as to how each goal can help your clients in growing their business by augmenting their sales and revenue. Make sure that your goals are measurable, specific, and realistic.

3. Setting up expectations. It would work to your advantage if you can set up your expectations at the start of the training. Tell your trainees what you expect them to do and what you expect them to contribute. Then, ask these people to do the same. Ask about their own expectation with you. Tell them ahead of time if you are going to meet their expectations to avoid giving them false hopes.

4. Training. Start the training by giving your clients with general information about selling and marketing. You may present theories, introduce key people in the industry, and show them statistics. Then, you can give them detailed information as to how they can exactly improve their sales using various selling and marketing tips and techniques. Don’t forget to share your personal stories and experiences to make your programs sound more interesting.

5. Make it interactive. The one thing that you do not want to happen is to bore your trainees as this can affect the entire learning process. Keep them interested by making your trainings more engaging. Ask these people to participate in the discussion as much as possible. Encourage them to ask their questions or share their relevant stories.

6. Knowledge-check. Include activities or get your clients to take an exam just to make sure that you are on the same page. Depending on the result of the activities or the exam, you may need to conduct more trainings until your clients are equipped with the right information.

Indoor Golf Putting Doesn’t Have to Be Practice

I have been known as the Golf Anti-practice expert for some time now. What does that really mean? Well, I’ll tell you in a nutshell that it means that I know that you can improve your game without going to the practice range. That’s really it. I teach folks that most of what they should be doing for game improvement lies in their head. The funny thing is that they know it…and yet they still are fighting the brainwashing that has been programmed over the years into them.

So what I really mean is…you can improve without traditional practice. That is throwing your clubs in the car, driving down to the course or range, and then getting a bucket to beat some balls.

For instance, can you improve your game on the green by indoor golf putting? Of course! The beauty of it is that because it is convenient (it’s in your own living room), you’ll actually do it. How many of us say things like “well, just as soon as that project at work is over, then I’ll get down to the range and work on my game.”

And the projects never end do they? Another one comes up right after the last one and after awhile, you stop making promises to yourself and just live with the lousy scores you’re getting used to.

It doesn’t have to be this way!

Yes, indoor golf putting is not quite the same as putting on a real green, I’ll give you that. But what can we gain from putting on your carpet at home? A lot. Here’s 3 big tips that if you start focusing on, will pay off in big dividends in lower score. And you can do them right in your own home.

1. For starters, whenever possible, inject some pressure into your putting indoors. Make up a game with a friend and put a few bucks on it. You will be training yourself on how to play under pressure. Whether or not you are on carpet or grass makes no difference there.

2. Take some time to putt for fun (not practice) while totally just focusing on keeping your body still. You can and should do this while watching TV. Pay attention to how it feels when you are still and only moving your shoulders. This is valuable no matter what method you use. You always want minimal movement in putting.

3. Get one of those tools that puts a straight line on a golf ball. Work solely on striking the ball and making the ball roll so that the line stays straight as the ball rolls and doesn’t wiggle. Folks, this is huge! If you can do this on your carpet, you can do this on a putting green. And when you do it for real, the ball goes exactly where you aim it. Many folks are totally unaware that they put sidespin on the ball while putting.

Are you starting to get the picture? Use this kind of idea at home, at your office, anywhere that you can work on your game for just a couple minutes if nothing else. Think out of the box on how you can improve your golf. Many of us are just so busy with our lives and jobs that going down to the range just never happens now does it?

But you can lower your scores anyway.

Indoor Golf Practice Or Outdoor Putting Green

Where can you practice golf when you cannot get to the golf course?

Set up an indoor golf practice in your living room, office or study. Practice putting using a cup or a purchased setup on an artificial golf mat or green. Or set up an outdoor putting green in your backyard or any open field.

Where else can you set up a golf practice area?

  • Backyard
  • School grounds e.g. football field, track field
  • Any open field
  • Any large room in the house
  • Basement
  • The hotel hallway
  • An old factory
  • An old warehouse

The backyard should be at least twenty yards wide. One large stepping stride equals one yard. In this setting you may want to work your 9 irons, pitching wedge and sand wedge. The other advantage of working in a small area is the time it takes to pick up your practice golf balls.

Set up an almost golf course or outdoor putting green for practicing:

  1. Place an exercise mat to act as a reminder that you need to do warm up exercises before starting to play.
  2. Make this area fun by setting up landmarks of trees, garden ornaments, and flower pots. Set up a sandbox as your bunker and practice with your sand wedge.
  3. Let your imagination look at household items as contributing to your backyard golf range. Use these targets for your putting practice. When putting work on distance and speed. The ability to judge these two conditions is as critical as dropping the ball into the hole. Place netting at the rear of the backyard to capture the practice golf balls from putting practice.
  4. Set your targets for ten and fifteen yard chip shots. To catch the golf ball consider trash lids, picnic plates, large plastic cups, plant liners, or purchase golf setups for these types of exercises.
  5. Set up a small table and a couple of chairs to sit down and have a refreshing drink of iced tea or lemonade after your practice session. It will almost be like stopping at the clubhouse after a game.
  6. I owe you an apology. You will need to solve the clean-up problem. Clean-up is unnecessary if you practice in an open field, the football field or the track. Divots will not be noticed.

Practice golf balls are easy to obtain. You can purchase used balls very cheap. These are balls that were hit into lakes and ponds. Practice range balls are also available to you.

After practicing and you feel ready to play a game of golf you may want to try an executive golf course also known as a 3 par course. This will give you experiences with short holes before attempting the standard golf course.

Select playing a nine or eighteen holes of golf and enjoy the clubhouse after the game. The difference between this golf course and the standard golf course is no par 4 and no par 5.

You probably found it worth the time and effort to set up your indoor golf practice or your outdoor putting green in the backyard or wherever before playing on the executive or the standard golf courses.

For excellent information on improving your golf swings do visit the hobby page of Tricia Deed at and review The GolfSwing Book.